FB ads is nowadays one of the most effective way to advertise online. Currently FB opens to the opportunity of reaching an enormous audience, so the potential customer base is huge.

But there is a PROBLEM: like every advertising campaign it could lead to spend ton of money tremendously diminishing the ROI of the work!

RESULT is main focus of every marketer is lowering the ads expense making every penny spent the most profitable possible.  BEST way to achieve that is to TARGET at best the potential customers and push the effort on those really interested in purchasing what it’s promoted.

So starting from the fact working on target audience is a non-easy and time-consuming activity, let’s see three easy ways to reduce the FB ads expense and profit more on the generated leads.

  1. CREATE A TARGETED AUDIENCE

How can you easily do that? Targeting EVENTS!

With Facebook events, you’re able to save money with your advertising because you’re able to show your offers to an audience as specific as you choose. People would be interested since you can directly point an already “hot” pot of leads. In this way you can leverage an already done-by-other work maximizing the return.

  1. ADD A PIXEL TO YOUR BLOG

Thanks to a facebook pixel you can make an easy retargeting strategy to present your ads to people which have already interact with something related!

Basically, it helps to laser-target prospects which have an interest in what you are promoting based on their recent online “behavior”. This could sound really techy, but it way easier than it seems! Obviously it has a great impact on ROI if it is well set and tuned.

Online you can find guides to make this strategy the most effective!

  1. USE ALREADY OPTIMIZED PLUG-IN

If you really want to make the process easy and smooth, best choice is to rely on already optimized plug-ins. They are piece of software that can automate in few clicks lot of work, making the hard search and set job extremely easy and pre-configured in a simple framework.

An example is InstaPixel (you can download it here: => http://bit.ly/insta-pixel)

It helps in the automation of the other two steps, making them piece of cake.

In fact, with this plugin, you can:

– Add your facebook pixel to your blog

– Create audience targeting events of any kind

DOWLOAD IT HERE FOR FREE: http://bit.ly/insta-pixel

Some uses for this could be to:

– Only show a certain page to someone who subscribed, but didn’t buy

– Show followup ads if they bought one product, but not another

– Display ads to bring people back if they visited the checkout page but left before buying…

And… so much more. 

DOWLOAD IT HERE: http://bit.ly/insta-pixel

Oh and… yep – it’s 100% FREE!!!!

You can download it, add it and have it create as many highly targeted Facebook events/audiences without having to touch a single line of code.

DOWLOAD IT HERE FOR FREE: http://bit.ly/insta-pixel

JUST:

  • Choose what event you want to track (visit, registration, lead, sale… or custom)
  • Choose which of your website pages that would happen on

AND this plugin does the rest, adding in the code for you so your new audiences will be automatically available in your Facebook account.

Go ahead and grab it here =>  http://bit.ly/insta-pixel  FOR FREEEEEEE!!!!!!!!!!!!!!!!!!!!

And feel free to share it with a friend know who might want to really benefit from the cheaper and more targeted ads – without having the high adspend costs

DOWLOAD IT HERE FOR FREE: http://bit.ly/insta-pixel

Enjoy!