I love this and it’s very clever..

It works because it connects the marketer in question with his list and reinforces the ‘I care about my subscribers’ bond.

It also makes him an extra four grand a month on top of his affiliate commissions, although not in the IM niche – he’s in the health, weight loss and running niches but I

can’t see a reason it won’t transfer into any niche nicely.

Here’s how it works.

As well as selling his own products (one core product actually) in each niche he’s also an affiliate marketer.

So he promotes multiple different weight loss products, running products, exercise equipment and similar because he recognizes that just like the make money online niche, people try every method until they find what resonates with them (and even then they often keep buying)

He’s promoted successfully for a number of years and sales were fine, but here’s how he’s managed to add another $4k to his bottom line using cheat sheets in his affiliate marketing:

When he selects a product to promote as an affiliate he buys it himself (or gets a review copy) and takes the time to go through it so he knows it well.

Then (and this is the clever bit) he creates a ‘cheat sheet’ that summarises the whole product into one PDF, sometimes even including a flowchart.

In essence, he creates an ‘at a glance’ guide to the product that simplifies, outlines and gives the buyer a snapshot of what’s involved.

And then when he promotes the product he simply says that he’ll include his own personal cheat sheet in with every purchase.

Now this works on a number of levels..

The buyer knows that our affiliate must have actually read the product in order to product the cheat sheet so he knows it’s a genuine and personal recommendation not just seom throwaway ‘quick promo to his list’

The buyer also knows that the cheat sheet will be a great help in finding the parts that interest him or her, and will allow him to get an overview of what’s involved and so

the main product doesn’t seem quite so overwhelming – this also cuts down refunds.

(How many times have you bought something and then stared in dismay at the 11 videos you need to watch to find out what the product involves? The Cheat Sheet overview is a huge help in situations like this)

And finally, because our affiliate includes an offer of help in with the cheat sheet (email me if you need anything) he builds trust and rapport with his readers.

It’s working really well for him and I can’t see any reason why it wouldn’t transfer to any niche..

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I really like this

..and I’m kind of proud of it too because this is a client of mine, who is definitely moving onto big things, all built on this method we devised.

So this is someone who was making a few thousand a month in the self-help niche and whose major interest is in the area of why some new business startups are successful but most aren’t

She looked into this and found that the business niche, start-up capital, location, age of business person, experience and a shedload of other things didn’t actually seem to matter too much when it came to which businesses were successful and which folded.

What really seemed to matter in her opinion, was the attitude to rules that the business person has.

Now if you’ve read any of my products or emails you’ll know I’m a huge believer in doing something, then apologizing if you ‘get caught’ rather than asking permission upfront and being turned down.

So when she told me that she was convinced that the person who bent the rules was much more likely to succeed I was really interested and intrigued.

She said that typically the person who was less restrained by factors such as local legislation, popular ethics (one example she gave was someone who set up a competing shop next door to an existing one and put the existing one out of business)and not being worried about what other traders or even customers thought was more likely to succeed than someone who ‘toed the line’ and did everything by the book.

The really interesting part to this is that she told me she’d found a change in behavior in people she knew personally who had started businesses and almost failed but then pulled back from the brink:

They learned to be less restrained by rules and ethics and take more chances, and adapted their behavior accordingly!

Do you see where this is going yet?

See where the money is going to come from?

She created a whole product around ‘freeing’ yourself up from restraint by learning to think like a business person.

She wrote a book (to brand herself as an expert) created a course and offered personal consultations and coaching.

All offers to take people who were natural rule-followers and turn them into people who thought like successful business owners.

I don’t mean by becoming ruthless or nasty (although caring less about what others think of you was a key part in this), it was more about overcoming the built-in problem most of us have with stepping outside the rules.

It’s about looking at rule-breaking and risk-taking from an objective perspective NOT as the socially conditioned school kid that most of us feel inside us when we might ‘get into trouble’ or have someone else disapprove of our actions.

I’m totally comfortable with this and think that if you want to be successful you have to bend the rules from time to time and not worry about it

When I was first starting out I’ve certainly sent out cheques that were incorrectly made out or not signed to give me enough time to get the money together…

…or phoned a competitor pretending to be a potential customer in order to get a look at their pricing structure.

Anyway, my client is doing incredibly well-teaching people how to move over from being a rule follower to a rule breaker.

She’s got some cracking branding in place and I think she’ll make a LOT of money from this.

Last time we spoke she was making over $14,000 a month from her products and (mostly) coaching program.

She says most of her clients are absolutely delighted with their newfound ‘thinking freedom’ and almost always show an upturn in business or performance.

All for showing people the way to the ‘dark side’ eh? 🙂

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Smart marketers realize that coaching is made much more difficult by the need to schedule your time with that of your client

If your client works full-time (not to mention being in another country) it’s often tricky trying to co-ordinate a time to jump on a Skype call that is convenient for both of you…

…especially if you’ve allocated one day a week for the next 4 weeks to run your coaching program over.

There is a simpler way…

It will also bring a lump sum into your account AND makes it easier on both you and your client when it comes to arranging coaching times

It’s this:

Sell slots.

I’ve done this in the past and plan to do it very soon again.

Here’s how it’s done…

If you charge $200 an hour for your time, you should create a site that you can open each month where your clients can pre-book your time.

So $200 would buy one hour of your time

$1000 would buy 6 hours (you throw in an extra hour for bulk booking)

The beauty is that these slots can be redeemable over whatever period you choose – a month, three months, a year…

It’s up to you.

All you need to do is use an online diary such as appointlet.com so your customers can schedule online when they want to use their hours with you.

Of course, you can block off times when you don’t want to work too.

If you wish you can allocate just three days per month in one go to work with your clients or you can schedule out the equivalent of three days work over the whole month working just an hour a day or so.

Personally I like to get into the ‘mindset’ of coaching and work multiple hours per day.

It’s up to you

If you work the equivalent of just THREE days per month (at seven hours per day) you’d bring in $4,200 at $200 an hour.

Of course, you could also sell hours on an ongoing basis as part of a funnel or upsell structure and let your clients redeem their time at any point up to (for example) 18 months in the future.

Remember you’re getting paid at the time of the booking they book – you don’t have to wait until they redeem their time to bank the money.

It’s a wonderfully flexible and relaxed attitude to coaching in my opinion and even better, it allows your clients to prepare for their hour, and to use them at key points within their business expansion.

They might want an hour’s brainstorm with you initially and then implement your suggestions before coming back 3 weeks later to discuss their results.

Flexibility makes for great coaching and successful clients.

AND lump sums in your account when you need them by selling your time upfront.

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I think it was Dan Kennedy who coined the famous question that every marketer needs to ask themselves at least once in their career:

Why should I, your prospective customer,  choose to do business with you versus any and every other category available to me, including doing nothing at all?”

Why you? Why should they choose to do business with YOU? (or ME for that matter)

The answer, of course, is that you ideally need your customers to come to you, which means two things:

ONE: Not trying to be everything to all people

TWO: Becoming unique by going niche

It’s important to understand that repelling people away from your business is a key part of your success and ultimately is good for

business as well as attracting them.

Don’t be a web designer, be a web designer for landscape gardeners.

Focus on that niche and that niche only.

Dentists will look at your service and walk on because it’s not for them. That’s fine.

Because Landscape gardeners will come to YOU because your service is specifically for them.

When you select a niche market you instantly have less competition and more in the way of uniqueness

A Hippy Marketing brand isn’t going to attract people who want to drive fast, expensive cars.

It won’t attract people with a 60 hours a week work ethic and it certainly won’t be right for single blokes intent on being players and bedding every eligible female in the northern hemisphere.

(But there will be niches for that too I’m sure)

But it does, however, attract my market, which is lifestyle-oriented, home-based, time-rich (or wannabe time-rich), family centred ethical approach to internet marketing.

Those that think it’s all hippy-dippy crap walk past, which is fine with me because they’d be a bloody hard sell anyway…

In my opinion, being just an internet marketer isn’t going to cut it for much longer.

There are too many new marketers coming onto the scene and very little to differentiate them.

The guys and gals who are relatively new to the scene and who are making good money are the niche marketers. 

These are the ones who focus solely on Amazon mini-sites, or CPA techniques or email marketing…and little else.

Look at the successful blogs and sites you see out there – they’re much more focused than they were a decade ago. 

Single mum entrepreneurs, day trading for the over 50’s, sports betting for women.

Niche.

Differentiation.

It defines your market and separates you from your competition…and it’s possibly the reason that you maybe haven’t found the success you’ve been looking for?

If you’re not niche enough the competition will become enormous if it hasn’t already.

In most markets, I reckon the business trying to be all things to all people will hit problems very quickly.

Look at what you offer and if you’re trying to appeal to everyone perhaps have a rethink about where your interests lie and what else you COULD offer…

…but go NARROW not broad…

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For quite a while my income was shaky when I first went full-time online.

I’m not talking about the actual amount that came in – I seemed to earn at least the same as the previous month if not a little more each month.

But it felt shaky because I knew that I had to make sales every month to keep it coming, and that’s more stressful than you might think.

Don’t get me wrong, it’s not as stressful as being a coal miner or an emergency room nurse, but it did have its moments

And with one baby and another on the way, I knew I needed some stability financially as quickly as possible.

Remember although it had been a while since I quit my job I was still having to make NEW sales each and every month to keep my income at this level.

And that’s hard work whatever level you’re at.

So I took a step back and looked at the whole internet marketing niche from a very common-sense viewpoint

I could see I needed to build a core income, (or ‘bread and butter’ income as I later called it) that would basically pay my bills and leave me with room to breathe and be creative to build my business.

 I had to find a way to get hundreds of people to pay me on the same date every month so I knew when and how much money I had coming in…

 …and all I would have to do was create fresh content for them each month, NOT have to make new sales, be forced to find new customers or worry about driving new traffic.

 The answer was recurring payments, continuity, subscriptions, membership sites or whatever you want to call it.

 The payment processor (I used Clickbank to start with) was already available to me so I just needed to look round to see what type of product was selling well.

 I did a few day’s research and decided I’d go into the PLR creation business!

Within a month or so I’d built a PLR membership site (I outsourced the creation of the PLR packages)…

Within 30 days my original PLR site had sold out so I built a second one, marketed it in the same way and that one sold out too!

I learned quickly that limiting the places in my PLR membership worked very well in terms of scarcity, and limited each site to 100 people initially.

IMPORTANT: I worked my arse off to sell those PLR places, using all sorts of techniques from mailing my list right through to banners, swapping ad placements, offering $1 trials to my partner’s lists and including affiliate programs to attract more JV partners.

Looking back, one of the other best things I did was to work solidly for two days tracking and collating which selling/traffic method worked the best, and for the following month put all my efforts into THOSE methods alone.

The result was that I had much more than my monthly bills covered by this continuity (around $5400 per month and that increased dramatically as I added more continuity sites) and the stress and pressure of having to make new sales every month lifted like a kid losing his grip on a helium balloon.

$5400 was TWICE the salary I’d dumped to go full-time online BTW 🙂

So that was my method.

Simple and straightforward – just add hard work and mix.

It’s easy to do the same…

Research what content or service people want and make it into a continuity site.

Work your danglies off promoting it in every way you can think of or afford and then spend a solid 48 hours tracking which methods work.

Then work your butt off AGAIN focusing on just those methods.

Finally (and this is a biggie), plug your continuity program into the back end of EVERYTHING you do.

 EVERYTHING!

If you have a sales funnel make sure it’s in there, even if it’s entirely unrelated.

Yes even with unrelated products this does work but track and test it so you know your numbers.

Make sure that every new subscriber who comes onto your list knows about your continuity and are reminded regularly about it.

Create a discount offer and place your ad on your JV partner’s thank you pages in exchange for you promoting their launches

Email your ENTIRE list when you add new content. Tell them about this months’ exciting new content and if they haven’t joined yet tell them that they should.

Make the email appealing enough to pull in new members.

By doing this you’re letting existing members know that there is new content to download but you’re also making the email into a teaser to encourage new members.

If you frame your emails this way it’s really just sales copy 🙂

  1. Q. When is the right time to launch your first continuity site?
  2. A. RIGHT NOW!

As soon as you feel you know even the basics of your internet marketing business, start working on the continuity sites that will make up your bread and butter income.

It’ll take away much of your stress, remove your reliance on having to do launches every six weeks to make money and eventually it will totally remove some of the dependence you have on JV partners and affiliates.

It’s why I don’t need to do launches and why I don’t need affiliates.

It makes you free from needing others

It makes you your own person in a business sense.

Create continuity sites – it makes a HUGE difference.

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How to make money online as an affiliate marketing beginner? Now if you’re reading this article, I’m sure maybe you’ve read some books on how to make money online or you’ve watched some YouTube videos or seen some Facebook posts from some other people or maybe you’ve attended a webinar or something like that but the real question is, how can you earn a living make money online?

This is something that I’ve been researching for years and I’ve been able to make hundreds of thousands of dollars online in the last few years.I don’t have anybody working for me with with no inventory with no clients, I don’t have to hop on calls I don’t have to go to any office or work with anything else other than a computer. Now there’s a real way to make serious money online.

Let me ask you a question, are you going to continue buying things on the internet? Think about it, are people going to continue buying things on the internet?

Of course!

Every day more and more people are not only getting online but people prefer to shop on the Internet rather than going into stores and having to deal with driving and parking and all this other stuff when you can just purchase online.

 
 
The trick is to get in between people’s purchases and the stuff they’re purchasing if you can find a way to be in the middle between purchases that are already happening. You can make a lot of money online, but there’s only a few things that you need to make money and you really just need an audience of people to reach on the internet and you need a product that people will pay money for.

That’s all you need.

And once you have an audience of people on the internet and there’s very easy ways to do this and I’ll talk about this more in a second here but you can insert yourself in the middle and make massive amounts of money like I have online.

And you don’t need to be the person that owns the product you don’t need to be making client calls, you don’t need to be showing up at an office or managing people and all these sorts of old-world ways of doing business.

All you need to do is get in between stuff that people are already buying online and insert yourself in between these and the money will flow. That’s what I’ve been able to do I’ve been able to make hundreds of thousands of dollars online and Before I explain my my system for doing so which is very simple in a second.

I think it’s good to give you some context of how I came into this industry. So, I don’t know how many people here have read the book the 4-hour workweek,but I read this book back in 2009 called the 4-hour workweek and it talks about how you can have freedom and time by starting an Internet business online.

The fact is, as long as you can make money online you can be anywhere you want in the world and you could do it anytime you want because the internet doesn’t care when you work and I said this sounds great because my passion in life has been to have more quality time with my family.

I didn’t figure it out immediately though. I figured it took me four years to the 4-hour workweek took me, you know, four years of just failure and I’ve taken a million courses online trying to figure out what is an easy way to get started.

My goal was the freedom to travel and do things on my own terms and I knew to get that freedom, I had to learn how to make money online to figure out how to use the internet computers and insert myself in the middle here.

The best way to make money online is what I call affiliate marketing. Affiliate marketing is when you can insert yourself in between what people are already looking for on search engines and through special interests.

People are using Google, Instagram, Facebook,and YouTube and a host of other social media platforms every single day using all of these places to advertise their affiliate product.

This is how people find what they’re looking for Amazon, etc now it’s very easy to get in between them and their purchase and make tons of money purely by working from the internet now.

affiliate marketing

I’ve shared a free training for you which is a free four part video training this week on how to do this on how to make money online and grow a massive business and make over make millions of dollars.

My best year has been $300,000 dollars so you can make massive amounts of money If you just learn how to do this and what you’ll learn in this training. I’m going to give you a live demonstration of exactly what I’ve done in my affiliate marketing business to increase sales.

I’m gonna share a training where several students have been able to make over six figures in a matter of months by applying the method that I’m about to teach you. And you’re also going to get access and you’re also going to get access to a free course I’m gonna give you a free course on how to do all of this.

Ok so there should be a link somewhere on this post for the free training to sign up for the free training video right below or somewhere on this page, but basically you’ll get to see a live demonstration of how I make money online.

Then you’ll also get to see students of mine have been very successful and you’re going to see everything it takes to implement this system so you can make money on the computer getting in between online purchases and people who are already doing and making money and all of this without any clients, no annoying phone calls,without having to show up and work a job that pays you an hourly wage.

And without having to have inventory or make expensive investments and things like stocks or real estate that are you know, without gambling. Which a lot of stock trading or cryptocurrency investments, you know one day they think they’re hot, but they just get saturated and you can end up losing lots of money.

I’m also going to show you on this training how you can make big money big commissions without even getting a customer without even having people spend money. You can earn one thousand, three thousand, or even ten thousand dollars in a single commission without having to talk to anybody.

So Years ago. I had a mentor that showed me this actually after my four years of failure Trying to learn how to make money online. What I finally ended up doing was I ended up sneaking into a mastermind group of marketers here in Hollywood, California.

I snuck into this mastermind and where all the top marketers in the world who paid anywhere between fifty to a hundred thousand dollars each to be a part of this group, but I snuck in and I met one of the most prolific marketers in the industry had made tens of millions of dollars.

Now I’m not talking about creating a business with lots of employees here I’m not talking about having high paying clients and having to do sales and and you know managing management calls I’m not talking about having to be salesy and doing a network marketing company. I’m not talking about gambling in real estate or stock trading.

What is your advice and he gave me some simple advice every few weeks and I’m gonna share a lot of that with you on this training that I’m providing. So there should be a link somewhere on this article where you can sign up for my free training on how to make money online and how I’ve been able to create multiple success stories.

So I look forward to sharing that with you and at the very end of the training the free training I’m actually going to give you access to an entirely free course on how to make money online as an affiliate marketer. Okay you’re gonna get access to an entirely free course on how to do all of this and I’m gonna give you all of the tools that you need to learn how to make money online as an affiliate marketer strictly online.

Until next post!

See you soon.

Source

You ever noticed that some of the best online marketers don’t actually study online methods?

They study offline ‘traditional’ methods.

So anyway, this guy I know –  earns multiple seven figures a year from his online business.

His customers think he’s great and his products sell like crazy

His secret?

He studies traditional methods of selling.

I’m talking about techniques and methods that were popular before the internet, then he finds a way to automate it using technology and put it online.

Same techniques, newer technology.

For example, he knows that when you run an ad in a newspaper it needs to be seen on average around 8 times by a prospect before they’ll buy.

So he uses retargeting in his online business (you know those ads that seem to follow you around when you’re browsing?)…

…to make sure that he gets the necessary eight views (at least) per prospect.

He also knows that we’re more likely to go  back to the guy that we’ve successfully bought from in the past and that we trust for our next purchase rather than go to a new salesman or company

So he treats his buyers’ list like family.

He also knows that we’re more likely to buy based on:

==>> Trust

==>> Familiarity

==>> Word of mouth from trusted sources

==>> Past experience

==>> …and a dozen other factors rather than being sold by ‘cold’ marketers

So he uses technology to automate and replicate the conditions he needs and to fulfill the above requirements!

By clever use of Facebook, autoresponder emails, tweets, forums, psychology and tracking and testing he knows pretty much what he should be saying to his new  prospects, his existing customers, his existing subscribers, and his VIP clients at any given time to maximize their value to him

Technology doesn’t have to mean distant and impersonal either:

If a personal handshake is required to seal a deal with a VIP client he’ll replicate it with a personalized video, gift or (snail mail) letter that will have the same effect.

If he launches a new ‘line’ of goods or product he’ll hold a VIP ‘viewing evening’ for his most valued customers, and make them aware that they’re in his inner circle

I’ll say it again – He replicates the best ‘old school’ selling techniques using current technology.

If it worked fifty years ago don’t think it won’t work today, because my friend is living proof it DOES

When you first look at his business it looks horribly complicated.

But if you’ve ever bought a premium car from a salesman, bought shares through a city broker or hold an Amex Gold or Platinum card you’ll recognize what he’s doing immediately

He’s looking after his customers, in the same way, you’d be looked after at the Savoy or Waldorf Astoria in 1922

Sure, he might be using modern technology but he’s building relationships, selling products and acquiring prospects in ways that have been used for hundreds of years.

If you think online business is any different to offline business think again.

We’re still selling to human beings and we haven’t evolved anywhere near as fast as technology.

We still like to feel special.

The really successful marketers online know that and use it

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