Model performance: The power of measurement and transparency in affiliate
“Everyone knows last-click is flawed,” explains Treliving, adding that this had led to scepticism among some advertisers as to the incremental value posed by their affiliate marketing investment. Clare O’Brien, the IAB’s senior programmes manager, says …
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How to use affiliate marketing without risking brand damage
Affiliate marketing can be an easy and cost-effective tactic to drive click-throughs and sales, particularly as the battle for Christmas spend heats up. But handing over control to a third party partner is not without its challenges. So how can …
Read more on Econsultancy (blog)

XLMedia Boasts 85% Revenue Growth In Competitive Affiliate Market
XLMedia is reporting strong growth in its latest half year results, despite the pressures on the affiliate marketing business model. Revenues for the first half of 2015 increased by 85% to $ 36.8 million with pre-tax profits up 187% to $ 13.2 million …
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