This system for me is the best out there for the following reasons:
Let’s dive into each element of the funnel and how you can execute each of them:
Traffic & content
This one is pretty straight forward. If you create value only content, getting links using these tactics and getting shares is fairly easy. There’s 3 main ways I recommend you to go after traffic:
Remember there rules. Keep the content clean of promotions (apart from your opt in), give value, establish yourself as an authority and don’t be greedy. That will really set you apart from 99% of affiliates.
Create a complementary piece of content to the article. For example, if the article is a list of tips, create 3 more tips that people can download. This can be more recipes or anything that is a continuation to the content. This way, the people that were engaged enough to read until the end will most likely want to trade their email for more.
To distribute this lead magnet I recommend you look into:
Thank you page & offer
Now that people have opted in, you need to redirect them to a thank you page where you can (finally) promote your offer.
While promoting the offer is important, it’s also important to “bridge” the offer with the lead magnet they just opted in for. Otherwise, people will be frustrated and think they need to pay for the lead magnet. Trust me we’ve made that mistake!
You then want to explain to people why the lead magnet they’ve downloaded is incomplete and why they should take the offer you present along with it, to get better results.
In this case, people download a juicing recipes book but we explain to them that without the 30 day plan, they won’t get very far and achieve what they want.
Notice that the call to action is to “continue” meaning we’re not telling them anything is for sale yet. That means more clicks to our sales page and eventually more sales.
You can build these landing pages with your regular theme short codes but I recommend Thrive Content Builder (read the review) for it, with the drag & drop editor you can create these in seconds.
This is where things start to be fun. As opposed to people trying to throw traffic to a sales page once and then have no chance to see those visitors again, you have their contact details!
Note: If you don’t have an email marketing service yet, I recommend Getresponse, it’s far superior to Aweber and offers great automations for the exact same price.
That means you can expose them to the offer again in case they didn’t buy and take your time to convince them that it’s what they need (and you know it is because they downloaded the related lead magnet).
When you get started, I recommend to only set up a 3 part autoresponder. It’s enough to know if the offer is going convert or not. Here’s how I break it down:
Email 1 – Features & Logic
In the first email I first send them the link to the lead magnet a second time (the excuse to email them) and ask them if they saw the offer (affiliate link). I then go on and give a bullet point list of why I think they should get it as well as maybe 1 testimonial to give it credibility and start easing into the emotional realm. I’ll usually finish with a question, opening a loop making them want to open the next email.
Email 2 – Emotions
In the second email, you email them to answer the question you asked in the previous email and start (excuse for the email). Then you go on and help them visualize themselves having solved the problem and all the things they could do when it is solved.
In the case of weight loss for example it could be:
Simply elicit positive emotions of all the great things that could happen and link it back to your product.
Email 3 – Scarcity
In the final email of the series you want to push people to take action right now. This is when you use a mixture of limited time offers (discounts, bonuses etc if available with the offer) and guilt people for not taking action.
You can use sentences like: “Einstein defined insanity as the fact of doing the same thing over and over and expecting different results” or “You need something new if you really want to change your life”.
This is when you want to make sure the product actually delivers. If I guilt someone into buying a product that actually helps them lose 20lbs and live a better life, I’m happy I did it. If you guilt low income overweight people to buy a crappy pseudo science product and they lose both money and hope, you’re not a great person.
These sales tactics are powerful and work but you have to have ethics when using them. Remember, we want to sell MANY things to our prospects so the first product better deliver! Really helping people makes you more money.
If you’re thinking this is a lot of work, and it really isn’t, then imagine how happy you’ll be when your daily emails go out and you see money trickling in that way (wait, was that visualization?).
Once people have gone through the 3 part autoresponder, simply add them to your main broadcast list and email them your next pieces of content. If they’re interested, they’ll opt in and enter a new mini sales funnel.
This is a great way to not burn your email list while constantly selling. Those who don’t opt in never get sold to, until they are interested enough to download your lead magnet. At this point, you’re seen as a great value giver since your front end is always pure value.
Sadly, this option is becoming more and more popular so I won’t be able to enjoy it alone anymore.
Using Facebook or any other retargeting service, you can create audiences of people visiting your website (minus those who opted in from the site) and advertize lead magnets to them.
The process is fairly simple and after a bit of optimization you’ll be able to let it run as people get out of your retargeting list after a bit. I cover setting up these campaigns in my upcoming training product (Double your leads).
Send that traffic to a squeeze page. They will know who you are and you can achieve as much as 70% opt in rate with some headline tweaking. Here’s an example of opt in page I send traffic to our juicing funnel.
Now that you’ve built the initial funnel, let it run for a little bit. Perhaps start building a second one and after a while, decide if it’s worth spending more time on it.
If it’s making some sales and you want to expand it, all you need to do is pick one area and expand it. These include:
Owning the offer
When you’ve reached a certain scale, you should already be making several thousand dollars per month. At this point, it’s time to start considering swapping the affiliate offer with your own offer.
This will allow you to keep all the money coming in and control things such as:
To wrap it up
As you probably guessed, the scope of this strategy is slightly larger than ClickBank itself. ClickBank is a great, simple place to start replacing things such as Adsense or Amazon revenue for real sales. It tends to generate much more revenue.
You can use this in other networks or even for your own products. Be careful though, as offers do occasionally get pulled. You need to be sure you have a backup offer in case this happens (or you’re ready to create a backup yourself).
I hope this tutorial inspired you to get out of the “easy” monetization methods and showed you that it is possible to build a long term property, be seen as a value adder and yet make money with Clickbank.
If you have any questions, let me know in the comments.
This content was originally published here.