The power of affiliate marketing: Why gift guides are everywhere this year

The power of affiliate marketing: Why gift guides are everywhere this year

From Goop and The New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year’s holiday sales pie, which we forecast to reach $1.317 trillion. And it’s not just one gift guide to rule them all. There are guides for cooks, for kids, or even for people who are always cold. But what’s behind the sudden onslaught of uber-specific guides? They’re the perfect affiliate marketing tool. Affiliate marketing is a small but growing channel that can be used for both upper- and lower-funnel tactics. Plus: As shoppers continue to be cautious about where and what they spend their money on, presenting them with more personalized gift guides could encourage them to purchase. Pro tip: Elevate your gift guide by incorporating exclusive discounts that can’t be found elsewhere. Over half (51%) of digital shoppers said they pay attention to ads for products on sale, more than ads for best-selling items (44%) or ads suggesting products you “may also like” (41%), per Integral Ad Science. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here. First Published on Dec 5, 2023 One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

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